Launches are won in operations, then marketing.
The campaign gets the attention, but the product has to be on the shelf, priced right, the week it breaks.
From building Juvee from the ground up.
About Sunday Evening
Operator thinking, without the organizational weight.
Sunday Evening was created to help organizations solve the work that sits between functions: the priorities that need strategy, financial discipline, technology, partners and execution to move together.
Why Sunday Evening
Sunday shouldn’t be scary. It should be a reset.
Sunday evening is my reset. The low hum of everything waiting on Monday becomes the time to sort what matters and walk into the week with a plan.
Sunday Evening brings that same reset to your team. Work doesn’t get easier on its own. It gets easier when the priorities are clear and the right tools are in place.
Taking static conditions and creating forward motion.
Damon MorrisChief Sunday Officer
Portrait to be added
Damon Morris · Chief Sunday Officer
Built on the operating side of growth.
I’ve spent my career launching brands, building commercial plans, managing distributor and agency partners, and creating the tools that help teams decide faster.
Sunday Evening is where I bring that work to teams that need it.
What the work has taught me
Three lessons I bring to every engagement.
A dashboard only matters if it changes Monday’s meeting.
Reports that don’t change a decision are just more noise. The tools worth building are the ones a team opens and acts on.
From building AI-enabled sales tools for Brooklyn Hot Dog Company.
Every channel needs an owner.
Legal, agencies, ecommerce and finance can each do good work and still miss the date. Someone has to own the whole.
From leading Laelia Tequila’s U.S. launch for Grupo Solave.
The same lessons have shaped work across categories, from maple syrup to ready-to-drink cocktails to protein bars.
Brands I’ve built and advised alongside
Juvee · Laelia Tequila · Brooklyn Hot Dog Company · Pocono Mountain Maple · DEKO Cocktails · CTRL Bars
Start a conversation
Bring the challenge. We’ll frame the path forward.
Sunday Evening works through focused working sessions, defined projects, fractional engagements and managed programs.
Email[email protected]